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Ira Matathia


Prosumers are human media - a powerful word of mouth, the brand evangelists
«Prosumers are important because they both reflect and shape markets. Being highly communicative, they pick up what others are thinking and reflect it through the lens of their own experiences. And, being interested in innovation, they gather information widely, they try out new things, and they tell others about those experiences. They are 'conversational currency'».

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